Online Yellow Pages. YellowBook, Dex, and others are a good way to get listed on the internet in yellow pages. Yellow pages are not used much anymore, but an online listing can get you some high quality backlinks.

Your categories. The categories are not something that should be chosen in haste. It’s very important to research the possible categories that people will be searching for. Include as many categories as possible that describe your business.

You need to repeat your Keywords in your headline and the first 150 words of content on your first page. Do not overdo this. Just keep it natural. Don’t go crazy trying to get 3.765 keyword density. But don’t neglect to get these keywords in. Make at least one instance of each keyword Bold and link to an appropriate inside page. Once again, use the city (s) here, too.

Also, the emails arrive in bright graphic HTML only. While yes, this *is* my preferred version, many people on the Sunshine Coast don’t yet have access to high speed internet, so they would prefer text delivery, as an option at least.

PR events are a final alternative for local business marketing. What are PR events? Simply put, PR events are designed to attract the local media. For example, if you had a restaurant, you could schedule a PR event where you’re giving away free food to the first 20 customers that come through your door. You can then promote the event through a press release. If you’re lucky, the press release will make the 6 o’clock news. But even if it doesn’t you’ll still get a lot of exposure, especially if you submit to the right online outlets.

This change has come about by the growing industry of SEO for local businesses. Local mom and pop shops finally realize that the phone book is dead, site (deviantart.com) the newspapers are not getting read as much as they used to and everybody has a smart phone… and they use them to search for things “online”.

Think about it a moment. With GPS technology, a user can query an application on his or her mobile device asking for specific directions to “whatever”. “Where’s the nearest drugstore?” or “Where’s the nearest Wells Fargo ATM?” The application will deliver specific directions based on the GPS location of the user and the GPS location of the search results. Do you think this kind of instant information technology is going to go away?

This data is not lost on the search engines, social media sites and cell phone providers. There is a continual effort to bring local data to local users. The more this trend develops, the more users are going to rely on it. Shouldn’t your company be a part of this?